Wednesday, December 8, 2004

Inversely Proportional & Christmas

I just realized today that the effectiveness of advertising is inversely proportional to the amount spent on that ad.

Washington Post $85 - got me a few losers and no-shows $45 a few nibbles - haven't given it much of a chance yet $25 - had a good handful of people out to the house based on this
Craig's List $FREE - probably have had more calls from craigs list than anything else

Maybe if there were a service that was less than $FREE I would do even better.

So I was thinking about Christmas and wondering why it is we are encouraged to ask for gifts that we would not buy for ourselves. By definition haven't we determined that these items are not worth purchasing ourselves? Otherwise we would have already purchased them. We are increasing the market for shit we don't need. How much better off would we be if we all asked for the things we were going to buy anyway - toothpaste, sandpaper, and a set of 50-weight ball bearings?